Marketing and Branding in Recruitment

By Ashley Martin Schowengerdt, Director of Communications As you know from past recruitment blogs and our Amplify DU: Recruitment Training Program, an important part of recruitment is being able to tell the DU story. This gives potential new members the chance to learn about the Fraternity, your chapter and the experience they will have as …

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Utilizing Alumni in the Recruitment Process

by Dominic Greene, Oregon' 99, Director of Health & Safety Initiatives When reflecting on my own recruitment experience, it was quite common for chapters to tell me about all of their deep alumni connections and networking opportunities. However, it was rare when a chapter could articulate what these connections looked like in reality, nor did …

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Preparing for Fall Recruitment Means Preparing for Year-Round Recruitment

By Hayden Rahn, Oregon '16, Director of Chapter Development & Growth It is quite common for chapter members to have the mindset that recruitment has an end date. That the 1-3-week IFC recruitment period in the fall and/or spring is the only time the chapter should really be recruiting. This is very common to hear …

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Recruitment is about the PMN, not the Chapter/Colony

By Hayden Rahn, Oregon '16, Director of Chapter Development & Growth Last week, I had the opportunity to attend a virtual conference centered around fraternity growth/recruitment. I always get excited when I am able to attend conferences like this because I find myself being challenged about the idea of growth/recruitment while, at the same time, …

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The Chapter/Colony Perspective

By: Hayden Rahn, Oregon '16, Expansion & Development Director There is no question COVID-19 has forced chapters/colonies to take a hard look at their operations. Specifically, chapters/colonies have needed to understand how to take what they typically do in person and transfer it into a virtual world. Obviously, recruitment is a main area of focus, …

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Recruitment Coaching Sessions

DU is excited to announce that staff will begin offering Recruitment Coaching Sessions via Zoom. These sessions are designed for the VP of Recruitment, Recruitment Committee and/or Recruitment Advisor to have the opportunity to spend 1-on-1 time with a DU staff member, focused on discussing chapter/colony recruitment plans and goals. Chapters/colonies can request a coaching …

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